Annual review
Our impact
Read highlights of our year and download our annual review.
Annual review 2020
Read the full review of 2020
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2020 highlights
In early 2020 Material Focus launched the Recycle Your Electricals campaign and started working with partners to get households across the UK donating and recycling their unwanted electricals. Here are some of the things we had achieved by December 2020.
18 recycling projects
We invested in projects across the UK giving 2 million more people the ability to donate and recycle their electricals more easily.
2,500 recycling points
We’re constantly adding donation and recycling points to our Recycling Locator, so people can find their nearest drop-off or collection point.
9 research projects
We funded technical research into the barriers preventing greater reuse and recycling of unwanted electricals.
100% HypnoCat
Our recycling-obsessed pink cat began hypnotising the nation into recycling electricals. One area he popped up in saw recycling rates double.
£2.5 million Covid-19 support
We distributed £2.5 million to help electrical recycling facilities and reuse organisations stay open during lockdown.
Getting the story out
We worked with experts and celebrities – from Lily Cole to personal finance guru Paul Lewis – to generate wave on wave of media coverage.
